For dogs, and the people they save

Shop the debut collection

From trauma to triumph

Dug Pog is more than a brand. It’s a community built on resilience, honesty, and the unbreakable bond between dogs and humans.

Shop the look

Besties don't copy, they match

Our mission

To build a community not just a brand.

For dogs, and the people they save.

Not your average dog brand

Quality fabrics and matching coloured buckles

Design

All hand drawn in house by our founder Sophie.

And approved but the two fury CEOs

A brand with a meaning

Tips on activities you can do with your dog to improve your mood and health.